Posts by Paul Malcolm
Cross Border Loyalty Programs
Cross Border Loyalty Programs Making Sure Everyone Wins If you are looking to set up a Loyalty Program that permeates borders, you are going to want an easy way to manage the challenge of a common points currency and multiple spending, or fiat, currencies. Traditionally and still widely used today, a non-debatable, but most importantly,…Read More
Why You Need A Mobile Loyalty Strategy In Asia
Why You Need A Mobile Loyalty Strategy in Asia Mobile Loyalty Strategy Is More Than Just An App We all know a mobile-led strategy is essential for your engagement program. But, do you realise how important that strategy is in Asia? Traditionally in more established markets, email has been the communication channel of choice, and…Read More
Using Personalisation To Increase Engagement
Using Personalisation ToIncrease Engagement How to Apply Personalisation in Your Loyalty Program Personalisation is important. There is no denying it. Consumers are expecting more and more from those they entrust their data to, from overall privacy and security through to understanding who they are. Data Privacy is key. Facebook’s data scandal was one of the most…Read More
Earn, Burn and Churn The Basic Loyalty Finance Balancing Act Loyalty and Engagement programs, when running well with the right strategy and technology in place, have many levers to adjust to suit the market at a given time. Seasonal based promotions, overstocked items, redemption discounts, bonus point offers – there are many. And it is…Read More
How To Find The Best Loyalty Technology For Your Program
How To Find The Best Loyalty TechnologyFor Your Program Evolving Marketing Technology It was Benjamin Franklin who famously said, ‘Nothing is certain except death and taxes’. Times have changed. The other certainty is the evolution of technology in all aspects of life. Marketing Technology has evolved, and Loyalty Technology is a big part of that…Read More
Loyalty Rewards and Benefits. What your members want.
Rewards and Benefits What they really want in a Loyalty and Rewards Program “I want it all…” Those famous lyrics from a decades-old Queen song are as relevant now as they were then, and even more so for our beloved customers when it comes to Loyalty Rewards and Benefits. Instant Gratification. Immediate Rewards. Two things…Read More
Emotional Loyalty. Love Is All You Need.
Emotional LoyaltyLove Is All You Need Your Customers Need It Too Emotional Loyalty means an Emotional Connection. Motista have published a study on the value of the emotional connections that consumers hold with a brand. We are big believers of emotional loyalty at Vivid Engagement, and while we expected to see positive results, the numbers themselves…Read More
Bangkok Airways FlyerBonus Review
Bangkok Airways FlyerBonus Review Asia’s Leading Regional Airline If you have travelled to or within Thailand, there is a good chance you have been on a PG flight. Now its time for the Bangkok Airways FlyerBonus Review. FlyerBonus from “Asia’s Boutique Airline”, Bangkok Airways. As of July 2018: Bangkok Airways has previously been awarded “Best…Read More
What does Loyalty really mean?
What Does Loyalty Really Mean? Cute puppy. Article on loyalty. As cliche as cliche can be. We bought a dog. Not this little one, that’s a stock photo. Our puppy, Jazz, has been in our house one day. However, it’s enough to remind me why dogs, in my opinion, are just great. Don’t get me…Read More
The Loyalty and Customer Journey Hierarchy of Needs
It All Starts with Maslow Maslow’s Psychology Applied To Customer Loyalty That’s it: Abraham Maslow’s Hierarchy of Needs. One of those seemingly interesting philosophical topics from your academic years that ‘kind of’ applies to the real world—I mean, he wrote this during WWII—a lifetime ago. For those with interest in psychology, let’s also add Hull…Read More