Asia Pacific's Leading Loyalty & Engagement Agency and Asia's ONLY Blockchain Loyalty Experts

You spend a lot of money trying to find new customers.
It's our job to make sure they keep coming back.

what we do

Vivid Engagement is a boutique organization in Australia and Asia specializing in Loyalty Program, Customer Engagement, Customer Experience Design and Blockchain Loyalty.  With many years of global experience focusing on the mixture of art and science of Loyalty with international brands, Vivid Engagement is your partner to:

  • Design your new loyalty program
  • Review current program structures and provide analytical insights and recommendations
  • Provide unbiased, best of breed technology recommendations that suit your organization and needs
  • Assist or lead your program implementation following distinct methodology
  • Support your program as an advisor or provide day to day management

We believe that every customer can have their own unique journey and relationship with your brand.
It is our goal to make that happen.

best ever

Paul Malcolm
Founder & CEO

Paul is an international loyalty expert.  With over 20 years’ experience in marketing and advertising, he has focused on loyalty, data and consumer engagement since the early 2000’s, across Australasia, Asia, Europe, Africa, Middle East and Latin America.

Paul has an exceptionally strong loyalty pedigree, holding leadership roles with ICLP, AIMIA and TIBCO Loyalty Lab.  He creates distinct vision and best of breed programs, combining techniques of engagement and loyalty mechanics with constantly evolving technology, to deliver solutions best suited for each client.

He has launched and run loyalty businesses in Asia and Europe and managed numerous programs – from winning clients, designing programs and providing engagement strategy, managing functional delivery teams across multiple continents, right through to consulting for clients across the globe.

Brands where the Vivid Engagement founder has had direct experience in loyalty and engagement


our values

We act with INTEGRITY

We solve complexity with SIMPLICITY.

We Create VALUE for you and your customers.

“Integrity.  The choice between what’s convenient and what’s right.”

Tom Dungy

“Simplicity is the key to brilliance”

Bruce Lee

“Customer will create most value for you at point he thinks you’re creating most value for him.”

Don Peppers

how we can help your business

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Our unique CREST (Contextual Real Time Engagement using Strategy and Technology) Program Design is designed for companies that either don’t have a program, or have a tired program in need of a technical and or positioning refresh. 

We work with your business to define key themes, technological solutions and empowering your teams to bring in the results.  Our goal is to structure the program and technology in a smarter way to create success.

Every organization has a complex mix of culture, technical capabilities, departments, processes and most importantly, people.  To make or change any major initiative you need to have the buy-in of your most important asset – the people.

We follow a distinct process and design methodology to:

  • Align the thinking in your organization to follow the agreed direction
  • Succinctly determine the ‘why’ of the initiative to develop a Value Proposition
  • Balance the desired, but also realistic, outcomes
  • Develop customer user journeys based on the combination available of data-points
  • Define segmentation, tier structures and rules
  • Determine currency (points) application and usage
  • High level ROI and basic financial/point modelling
Vitality Program Review

You already have a program that is in market, but is it really working? 

The Vivid VITALITY Program Review will review your program to drill into the overall performance and KPI’s in areas and benchmark it against programs in your industry both locally and internationally.

Depending on your organisation and program structure, Vivid VITALITY will review:

  • Member acquisition
  • Member activation and re-activation
  • Breakage and accounting processes
  • Partners – current and potential opportunities
  • Redemption and Rewards
  • Current user journeys and experiences
  • Simplicity vs complexity

Based on your metrics, program structure and other environmental factors we will provide relevant recommendations to improve the program and bottom line to your organisation.

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Vivid MOTION creates Customer Kinetics.  Providing your customers with exactly what they need, before they even know it. 


Your customers are always in motion.  Your should be too. You need to keep one step ahead of them and anticipate their every move. Our Vivid MOTION Lifecycle Design uses Customer Kinetics and provides the foundation to leverage your stored data at rest, and data in motion, to dynamically create customised user journeys.  Every step of the way. 


Our unique process will:

  • Review your segmentation approach and how leverage it, and build on it
  • Analysis of what data you currently have and what data in motion is available
  • Understand your current touchpoint and opportunities to develop these further
  • Audit your planned marketing activities and look enhance them with an engagement approach 
  • Develop key persona’s and user journeys 
  • Provide technical structure and recommendations on core integration points and possible technical solutions
  • Create contextual experiences for your customers


By building contextual engagement, you can create that emotional connection and become the brand your customers think will think of first, every time.

it's time to connect


312 Golden Town,
71 Phayathai Road, Ratchathewi
Bangkok 10400

Phone +66 (0) 97 038 5052

Hong Kong

22/F., 3 Lockhart Road,
Wanchai, Hong Kong

Phone + 852 8190 5152


Suite 3, Level 3, Grafton Bond Building
201 Kent St , Sydney, NSW 2000

Phone: +61 (0) 2 8091 7152

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