At the heart of what we do is the strategy. Consequently, it provides the ‘smarts’ and the why for your successful Loyalty or Engagement Program.
Loyalty and Engagement Program Design
Contextual Real-time Engagement using Strategy and Technology
CREST is a distinct methodology used to define your program and crystallise all moving parts. The outcome is a completed program structure, engagement strategy, commercials, and clear, actionable steps on how to achieve it.
Performance Review and Benchmarking
Here, we drill into the mechanics and performance of your existing program across member experience, commercials, partners, engagement strategy, and redemptions.
We combine data at rest and data in motion with your technological capabilities to design the ultimate journey for customers. The result? Your customers will maintain engagement and a long-term relationship with your brand.
We provide you with the right balance of Qualitative and Quantitative Research, to give you the insights to make the right decisions when it comes to your program design and engagement strategy.