Cross Border Loyalty Programs
Cross Border Loyalty Programs Making Sure Everyone Wins If you are looking to set up a Loyalty Program that permeates borders, you are going to want an easy way to manage the challenge of a common points currency and multiple spending, or fiat, currencies. Traditionally and still widely used today, a non-debatable, but most importantly,…Read More
The Loyalty and Customer Journey Hierarchy of Needs
It All Starts with Maslow Maslow’s Psychology Applied To Customer Loyalty That’s it: Abraham Maslow’s Hierarchy of Needs. One of those seemingly interesting philosophical topics from your academic years that ‘kind of’ applies to the real world—I mean, he wrote this during WWII—a lifetime ago. For those with interest in psychology, let’s also add Hull…Read More
You’ve got a great Loyalty Program idea. Now what?
You have a great Customer Engagement or Loyalty idea. Now what? Preparing for your Customer Engagement and Loyalty Program You have an idea of creating a loyalty or engagement program, or even worse, your CEO does. How do you turn that great Loyalty Program idea into reality? I mean, you know a bit about loyalty. …Read More