Psychology Archives • Vivid Engagement

Emotional Loyalty. Love Is All You Need.

Emotional LoyaltyLove Is All You Need Your Customers Need It Too Emotional Loyalty means an Emotional Connection. Motista have published a study on the value of the emotional connections that consumers hold with a brand. We are big believers of emotional loyalty at Vivid Engagement, and while we expected to see positive results, the numbers themselves…

What does Loyalty really mean?

What Does Loyalty Really Mean? Cute puppy. Article on loyalty. As cliche as cliche can be. We bought a dog. Not this little one, that’s a stock photo. Our puppy, Jazz, has been in our house one day. However, it’s enough to remind me why dogs, in my opinion, are just great. Don’t get me…

The Loyalty and Customer Journey Hierarchy of Needs

It All Starts with Maslow Maslow’s Psychology Applied To Customer Loyalty That’s it: Abraham Maslow’s Hierarchy of Needs. One of those seemingly interesting philosophical topics from your academic years that ‘kind of’ applies to the real world—I mean, he wrote this during WWII—a lifetime ago. For those with interest in psychology, let’s also add Hull…