Cross Border Loyalty Programs

Cross Border Loyalty Programs Making Sure Everyone Wins If you are looking to set up a Loyalty Program that permeates borders, you are going to want an easy way to manage the challenge of a common points currency and multiple spending, or fiat, currencies. Traditionally and still widely used today, a non-debatable, but most importantly,…

Read More
Mobile Loyalty Strategy

Why You Need A Mobile Loyalty Strategy in Asia Mobile Loyalty Strategy Is More Than Just An App We all know a mobile-led strategy is essential for your engagement program. But, do you realise how important that strategy is in Asia? Traditionally in more established markets, email has been the communication channel of choice, and…

Read More
What does Loyalty really mean?

What Does Loyalty Really Mean? Cute puppy. Article on loyalty. As cliche as cliche can be. We bought a dog. Not this little one, that’s a stock photo. Our puppy, Jazz, has been in our house one day. However, it’s enough to remind me why dogs, in my opinion, are just great. Don’t get me…

Read More
Customer Journey and Loyalty Marketing

It All Starts with Maslow Maslow’s Psychology Applied To Customer Loyalty That’s it: Abraham Maslow’s Hierarchy of Needs. One of those seemingly interesting philosophical topics from your academic years that ‘kind of’ applies to the real world—I mean, he wrote this during WWII—a lifetime ago. For those with interest in psychology, let’s also add Hull…

Read More
Loyalty program idea

You have a great Customer Engagement or Loyalty idea. Now what? Preparing for your Customer Engagement and Loyalty Program You have an idea of creating a loyalty or engagement program, or even worse, your CEO does.  How do you turn that great Loyalty Program idea into reality? I mean, you know a bit about loyalty. …

Read More
Gamification in loyalty

The Simple Genius of Gamification Your Loyalty Program needs it There is a lot of smoke and mirrors in all industries, and the Loyalty industry is no different. There is always the latest and greatest buzzword that comes alive from a thought leader or tech provider. I think we’ve all seen people (or perhaps ourselves)…

Read More