Cross Border Loyalty Programs
Cross Border Loyalty Programs Making Sure Everyone Wins If you are looking to set up a Loyalty Program that permeates borders, you are going to want an easy way to manage the challenge of a common points currency and multiple spending, or fiat, currencies. Traditionally and still widely used today, a non-debatable, but most importantly,…Read More
Why You Need A Mobile Loyalty Strategy In Asia
Why You Need A Mobile Loyalty Strategy in Asia Mobile Loyalty Strategy Is More Than Just An App We all know a mobile-led strategy is essential for your engagement program. But, do you realise how important that strategy is in Asia? Traditionally in more established markets, email has been the communication channel of choice, and…Read More
Using Personalisation To Increase Engagement
Using Personalisation ToIncrease Engagement How to Apply Personalisation in Your Loyalty Program Personalisation is important. There is no denying it. Consumers are expecting more and more from those they entrust their data to, from overall privacy and security through to understanding who they are. Data Privacy is key. Facebook’s data scandal was one of the most…Read More
Earn, Burn and Churn The Basic Loyalty Finance Balancing Act Loyalty and Engagement programs, when running well with the right strategy and technology in place, have many levers to adjust to suit the market at a given time. Seasonal based promotions, overstocked items, redemption discounts, bonus point offers – there are many. And it is…Read More
Emotional Loyalty. Love Is All You Need.
Emotional LoyaltyLove Is All You Need Your Customers Need It Too Emotional Loyalty means an Emotional Connection. Motista have published a study on the value of the emotional connections that consumers hold with a brand. We are big believers of emotional loyalty at Vivid Engagement, and while we expected to see positive results, the numbers themselves…Read More
What does Loyalty really mean?
What Does Loyalty Really Mean? Cute puppy. Article on loyalty. As cliche as cliche can be. We bought a dog. Not this little one, that’s a stock photo. Our puppy, Jazz, has been in our house one day. However, it’s enough to remind me why dogs, in my opinion, are just great. Don’t get me…Read More
The Simple Genius of Gamification
The Simple Genius of Gamification Your Loyalty Program needs it There is a lot of smoke and mirrors in all industries, and the Loyalty industry is no different. There is always the latest and greatest buzzword that comes alive from a thought leader or tech provider. I think we’ve all seen people (or perhaps ourselves)…Read More