Loyalty Archives • Vivid Engagement

Cross Border Loyalty Programs

Cross Border Loyalty Programs Making Sure Everyone Wins If you are looking to set up a Loyalty Program that permeates borders, you are going to want an easy way to manage the challenge of a common points currency and multiple spending, or fiat, currencies. Traditionally and still widely used today, a non-debatable, but most importantly,…

Using Personalisation To Increase Engagement

Using Personalisation ToIncrease Engagement How to Apply Personalisation in Your Loyalty Program Personalisation is important. There is no denying it. Consumers are expecting more and more from those they entrust their data to, from overall privacy and security through to understanding who they are. Data Privacy is key. Facebook’s data scandal was one of the most…

Loyalty Finance

Earn, Burn and Churn The Basic Loyalty Finance Balancing Act Loyalty and Engagement programs, when running well with the right strategy and technology in place, have many levers to adjust to suit the market at a given time. Seasonal based promotions, overstocked items, redemption discounts, bonus point offers – there are many. And it is…

What does Loyalty really mean?

What Does Loyalty Really Mean? Cute puppy. Article on loyalty. As cliche as cliche can be. We bought a dog. Not this little one, that’s a stock photo. Our puppy, Jazz, has been in our house one day. However, it’s enough to remind me why dogs, in my opinion, are just great. Don’t get me…