Loyalty Finance

Earn, Burn and Churn The Basic Loyalty Finance Balancing Act Loyalty and Engagement programs, when running well with the right strategy and technology in place, have many levers to adjust to suit the market at a given time. Seasonal based promotions, overstocked items, redemption discounts, bonus point offers – there are many. And it is…

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Loyalty Technology

How To Find The Best Loyalty TechnologyFor Your Program Evolving Marketing Technology It was Benjamin Franklin who famously said, ‘Nothing is certain except death and taxes’. Times have changed. The other certainty is the evolution of technology in all aspects of life. Marketing Technology has evolved, and Loyalty Technology is a big part of that…

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Emotional Loyalty

Emotional LoyaltyLove Is All You Need Your Customers Need It Too Emotional Loyalty means an Emotional Connection. Motista have published a study on the value of the emotional connections that consumers hold with a brand. We are big believers of emotional loyalty at Vivid Engagement, and while we expected to see positive results, the numbers themselves…

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Customer Journey and Loyalty Marketing

It All Starts with Maslow Maslow’s Psychology Applied To Customer Loyalty That’s it: Abraham Maslow’s Hierarchy of Needs. One of those seemingly interesting philosophical topics from your academic years that ‘kind of’ applies to the real world—I mean, he wrote this during WWII—a lifetime ago. For those with interest in psychology, let’s also add Hull…

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Loyalty program idea

You have a great Customer Engagement or Loyalty idea. Now what? Preparing for your Customer Engagement and Loyalty Program You have an idea of creating a loyalty or engagement program, or even worse, your CEO does.  How do you turn that great Loyalty Program idea into reality? I mean, you know a bit about loyalty. …

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Gamification in loyalty

The Simple Genius of Gamification Your Loyalty Program needs it There is a lot of smoke and mirrors in all industries, and the Loyalty industry is no different. There is always the latest and greatest buzzword that comes alive from a thought leader or tech provider. I think we’ve all seen people (or perhaps ourselves)…

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